Goodbye Cingular, Hello AT&T

The Cingular brand name is officially dead, gone, swimming with the fishes. By the end of this week all 1,800 Cingular corporate stores will have been rebranded to AT&T. Cingular has meant a lot of things to a lot of people. Hot phones, horrible service, botched launches, and much much more. AT&T is re-adopting their corporate name right in time for the upcoming Apple iPhone(formly also called Cingular iPhone) launch, which is sure to cement the AT&T brand into every home, brothel, and trailer park in the United States. It’s a bit much to say that the good old “jack” will be sorely missed, but these store renovations mark the last in a rapid fire string of events that have certainly altered the fabric of American wireless carriers. Oh how melodramatic.