Apple airs three new iPhone commercials
Apple this past weekend began airing new iPhone commercials touting the company’s popular mobile device. The “real world’ commercials feature a monologue delivered by a satisfied user about a particular iPhone feature in front of a black backdrop. Likely drawn from solicited user submissions, the simple testimonial-style commercials began airing throughout the US on Sunday afternoon and feature “life changing” stories; the commercials end with the user walking away from the backdrop — which is revealed to be on the side of a street. The backdrop showcases the familiar signature white Apple logo as well as a closing plug for the Apple’s exclusive US network partner: “Only on AT&T”. Doug touts the iPhone’s unique Visual Voice mail feature as “one of the greatest advancements in the history of mankind” in a spot dubbed “Mankind”, while Eliot talks about how easy it is to lookup information on the Web on his iPhone (ultimately allowing him to find the name of his lunch date and saving him from an awkward situation) in “Meredith”. Finally, in “One more thing,” Stephano says the iPhone replaces four different devices–his iPod, smart phone, regular phone, and camera–and is his “lifeline”.