Faced with the high pressure of  several class-action lawsuits,which is about how on earth iPod batteries
could last between charging, Apple Canada finally agreed to compensate $45 credit to any Canadian
who bought an Apple iPod player before June 24, 2004.
 
The claimed working hours is 8 hours,but iPod says farewell to its users after just three hours’ hard work.
In this case, more than 80,000 Canadian users have been recognized as eligible, and it may cost Apple $36 million
in credits.It’s really a great cost to them, but if they had known how to make use of this amount of money to lengthen
the working hours of the battery, to do as it advertises.

Apple must have learnt this lesson well.

You’d never know it living in America™, but there’s an Apple out there that’s edgier and more colorful than the company’s work-a-day iPod advertising and marketing would lead you to believe.

The mothership’s US iPod TV ads and print ads (advertolog) still regularly receive praise for their look and content, but there’s more to their image than silhouettes.

Examples of Apple thinking different, riffing on itself, can be found in South Africa.

In fact, these ads are so cool, innovative and, well, just completely different than anything else out there, that Apple going ’round the web asking anyone who displays them to remove them, creativebits.

Of course, Cupertino has a strong interest in maintaining consistency. In truth, it’s one of the company’s hallmarks and that’s to be respected.

But neither a strong sense of brand identity nor an active legal team can keep us from looking…

Got links to cool, “non-standard” Apple advertising? Drop us a line and / or post ‘em in comments!

via  http://www.itunesmuse.org/files/460863153b5b036432fce2f57ab78ca1-17.html