iPod History and Design
The iPod came from Apple's digital hub strategy, as the company began creating software for the growing market of digital devices being purchased by consumers. While digital cameras, camcorders and organizers had well-established mainstream markets, the company found digital music players lacking in user interface design and decided to develop its own. "iPod" was a name that Apple registered for Internet kiosks, but never put to use.
Apple's hardware engineering chief Jon Rubinstein assembled a team of engineers to design it, including engineers Anthony Fadell, Stan Ng and Jonathan Ive. They developed the product in less than a year, and it was unveiled on 23 October 2001. CEO Steve Jobs announced it as a Mac-compatible product with a 5 GB hard drive that put "1000 songs in your pocket."
Uncharacteristically, Apple did not develop the iPod's software in-house. Instead, Apple used a Design Chain and contracted with PortalPlayer, who already had a reference design (based on 2 ARM cores) with rudimentary software running on a commercial microkernel embedded operating system. PortalPlayer had previously been working on an IBM-branded MP3 player with Bluetooth headphones. Apple contracted another company, Pixo, to create and refine the user interface, under the direct supervision of Steve Jobs.
Once established, Apple continued to refine the software's look and feel. Starting with the iPod mini, the Chicago font (once used on early Macintosh computers) was replaced with Espy Sans, which was originally used in eWorld and Copland. Later iPods switched fonts again to Podium Sans — a font similar to Apple's corporate font Myriad. The iPods with color displays then adopted some Mac OS X themes like Aqua progress bars and brushed metal in interface used to lock the volume limit in place.
